As a designer it’s not everyday you can say to yourself ‘I just did a wee on a logo I designed’. But then again XO2 are not an everyday client. They are a company with outstanding standards and while extremely professional they always add a little fun to everything they do and enjoy highlighting the cheeky side of their industry through their creative material.
With this cheekiness in mind we used the ‘XO’ from their brand identity to link with the emotional result from their services and products – a floor so clean you could kiss it! – this became such a strong graphic device, that it extended beyond their logo, through all types of brand communication.